Chilacheese

Chilacheese was born from a simple but sharp idea: mix chilaquiles and arepas and serve them the American way—fast, straightforward, no pretensions.
We created the naming and branding from scratch for a brand that lives in the heart of Grand Central Market in Downtown LA.
The challenge was for the name and identity to communicate that Mexican-Colombian fusion without feeling forced or like glossy “fusion food” — it had to sound like street food with personality, not like a lab concept.
Today Chilacheese is a brand with its own accent: two cultures, one craving.