MEXICO IS THE SHIT x CORONA

The soccer that moves us wasn’t born only in the stadiums of our idols; it was born in the streets, between makeshift goals, dust on our cleats, and dreams that begin long before we ever reach the stands.

We created the video for the campaign launch of Mexico is the Shit, with a World Cup collection that celebrates the Mexico that goes beyond what everyone thinks they know: the real Mexico, the one that plays with pride, lives passion as culture, and turns every World Cup into a lasting memory.

A tribute to the neighborhood, to the legends of the game, to the moments that made us tremble with excitement, and to that feeling that unites us on and off the pitch.