Café Corretto

Corretto was born where nobody has time to spare, the bus terminal. A coffee you drink standing up, somewhere between the ticket and the platform.

We developed the branding for this coffee brand located in high traffic spots, like León's central bus station, built to accompany travelers at the exact moment they need a push of energy before hitting the road.

The challenge was creating a coffee brand that felt premium and trustworthy in seconds, without the luxury of lingering at the table. The name plays on the double meaning of "corretto", the Italian espresso with an extra kick, and being correct, the right call before a trip.

Today Corretto is the companion for anyone about to start a journey. A trip of flavor that begins before you even board the bus.